Frontend is craft – and care
Good frontend doesn’t start with code. It starts with understanding. Of users, context, and the problem we’re trying to solve. Only then come structure, semantics and performance.
Frontend development is about building solutions that work for the people using them – across devices, assistive tools, and mental models. It’s about creating experiences that feel effortless, accessible and intentional.
That takes collaboration. With designers. With content creators. With backend developers. And with the people who’ll actually use what you’re building. That’s why we see frontend as a creative discipline – not just a technical translation of a Figma file.
Code that cares
When we write code, we’re not just writing for the browser. We’re writing for people. Both the people using our solutions – and those maintaining them down the line.
That’s why we believe in principles like:
- Accessibility: Everyone should be able to use our solutions – regardless of ability, device, or background.
- Performance: Websites need to be fast. Not just in lab tests – but out in the real world.
- Scalability: Code should be easy to maintain and build on – even by someone else.
- Collaboration: Great frontend happens in partnership with other disciplines – the best solutions are built together.
- Empathy: You’re not just building for the user. You’re building with them in mind.
So no – frontend development isn’t just about frameworks and build pipelines. It’s about owning the whole experience – from the first pixel to the last performance audit.
Frontend is full of decisions
Which framework should you use? How should you structure your CSS? Should you go static or server-rendered? How do you handle accessibility and dark mode? And what happens when performance and animation dreams collide?
Frontend is packed with small and large decisions. It’s not about chasing the latest – it’s about choosing what’s right. For your project. Your team. Your users.
A constantly moving field
New tools, trends, and best practices pop up almost daily. It takes perspective – and calm. We don’t chase every new thing just because it’s new. We focus on what truly makes a difference to the people we’re building for.
In this theme, we’ll explore technologies, principles and tools that can help you write code that cares.