Copywriting is writing that drives results
Copywriting is about weaving words together so your reader:
- Buys your course
- Downloads your e-book
- Signs up for your newsletter
- Shows up for your sales meeting
- Clicks on your ad
- Slams that buy button
- Anything ...
Copywriting gets the reader to take action.
Whether it’s convincing your boss to pay for your next course, getting 218 people to sign up for your webinar, or selling premium imported olive oil.
The goal is conversion. The toolbox is copywriting.
And the place to learn it? Right here.
What is copywriting?
People often reduce copywriting to "sales text." But that’s selling it short. There’s more to it. It’s a craft that combines psychology—what makes people act—with the message you want them to act on.
Whether you’re trying to get your mother-in-law to babysit for the weekend, gain 1,342 newsletter subscribers, or sell canned anchovies.
The basic craft is the same.
Think of sales as more than just shoes in a store
Copywriting is usually linked to selling—moving products, getting customers to act, turning red numbers black, making cash registers ring.
When money’s on the table.
But in truth, copywriting is broader than those seconds when someone swipes their credit card.
Think of it as *conversion*. Moving people from one stage to the next. Like:
- Your Facebook post converting into likes or comments
- Your subject line converting inbox-scrolling into click-and-read
- A website visitor converting into a newsletter subscriber
- A subscriber converting into a paying customer
At every step, copywriting techniques can help increase conversion.
Copywriting is more than just sales copy
There are many conversion points. Some bring cash today. Others create potential for cash tomorrow.
And sometimes it’s not even about money. At least not directly.
Copywriting techniques also work when you want to:
- Turn your job application into a job interview
- Turn your meeting invite into engaged participants
- Turn an email to your boss into a “yes” for that expensive course
Your life is full of things you want to happen. Copywriting is your toolkit. You can’t mind-control people into saying yes—but you can present your argument more persuasively, clearly, and effectively.
No, you can’t force your boss to approve your course. But with basic copywriting know-how, you’ll boost the chance she says yes.
No, you can’t force moms to buy winter boots from your webshop. But you can increase the odds they choose *you*.
No, you can’t… okay, you get it.
Why is it called copywriting?
Copywriting. What does it even mean? For many, it sounds like someone who copies words. Because the English word copy usually translates to “kopi” in Danish.
But check the Cambridge Dictionary, and you’ll find this definition:
... written text that is to be printed, or text that is intended to help with the sale of a product ...
That’s why you’ll often run into “copywriting” when you’re looking for:
- A writer to polish your landing page to perfection
- Someone who can write a CTA that boosts your conversion rate
- A wizard who whips up sales-ready email sequences
A copywriter is a specialist in exactly that.
But the term “copywriting” isn’t new. It’s just recently snuck into the Danish language now that the internet is our second home.
Because persuasion has always been part of life.
Your great-great-grandfather had to convince Chief Owlhorn that he deserved a big chunk of salmon.
Street sellers in ancient Greece had to convince passersby to stop and buy their dope clay pots with fresh Achilles engravings.
And Martin Luther kicked off the Reformation in 1517 with strong arguments against the Catholic Church.
Spot the pattern?
It only accelerated when Gutenberg invented the printing press. Suddenly, words could travel the world as identical copies. And clever people used that to spread persuasive messages—about revolutions and about pork and beans.
And just like that, people who could persuade with words became highly valuable. And as the need for ad copy grew—*Enter the copywriter*.
That’s why you see the word “copywriting” whenever the goal is to persuade and move people.
Need to produce a powerful ad film? First, you need a powerful script … Enter the copywriter.
Need to sell your new online course? You’ll need a persuasive landing page … Enter the copywriter.
We’ve gotten used to finding answers, services, and products online. And if businesses want to be part of that world, then… yep… Enter the copywriter.