Content Marketing helps you attract, engage, convert, and retain customers—with great content.
What Is Content Marketing?
Content Marketing is all about attracting relevant leads and customers by offering content that creates real value.
Let’s break it down:
“Content Marketing” is just a fancy way of saying content-based marketing. And at its core, the recipe is simple:
- Find your customers’ problems (like: How do I chop veggies fast?)
- Create content that solves those problems (like: Here’s how to chop your veggies like a pro)
- Put it in front of your audience (using SEO, social ads, or other channels)
And voilà. You’ve helped a potential customer. And if you sell knives, you’ve just increased the odds they’ll come back to buy from you.
Sound a little too simple?
Well, yes (obviously). Content Marketing takes a thoughtful strategy where you tailor your content to where people are in their buying journey.
But the core idea always stays the same:
You build authority (and profits) by becoming the go-to for solving your audience’s problems.
What Makes Content Good?
The tricky part of Content Marketing is creating good content. But what even counts as “good”?
The debate usually jumps straight to format:
- “You need video—people love that stuff!”
- “Write articles—they’re cheap and last forever.”
- “Start a podcast—you’ll be in your listener’s ears all day.”
And so on.
But the format doesn’t matter if you’re missing the most important ingredient in Content Marketing:
A genuine desire to help.
Seriously. AI can now churn out guides almost as solid as a seasoned copywriter.
And your video skills probably won’t beat the likes of Jazza, Lakserytteren, or Squidmar.
So why bother?
Because even when the robots start pumping out endless words and deepfake videos, human connection still hits differently.
And sure, there are already plenty of excellent guides on Content Marketing—but right now, you’re reading mine.
Reaching customers isn’t always about reaching the most people. Or reaching everyone on day one. I’m writing this because I believe I can help you take just one small step forward.
People didn’t stop writing books just because Mark Twain or Astrid Lindgren were better than most. Quite the opposite.
Because it’s about people. It’s about your way of explaining things versus theirs. And I can’t promise you’ll reach the biggest crowd. But I can help you reach the right ones.
Good content helps and engages people. Whether it’s through a podcast, video, blog post, LinkedIn update, or Instagram story—that part is just about picking the right mix of what you’re comfortable with, where your audience is, and what you want to help them with.
Why Invest in Content Marketing?
Content Marketing is your way to reach new leads, warm them up, and keep your current customers engaged. With content that actually matters.
It helps you:
- Get noticed and attract the right people
- Engage your audience and build authority
- Convert readers into newsletter subscribers
- Turn subscribers into loyal customers
- Build loyalty and long-term relationships
- Create content today that still works tomorrow
Can I Trust Your Content Marketing?
Content Marketing is all about trust. If you show me you can solve my problems, I’ll believe your products can help me too.
A while back, I had to replace the electrical outlets in our house. Three articles into LK Fuga-land and I had a headache. Apparently, outlets aren’t just plastic squares. And I had no clue what to do next.
Then I stumbled upon a few videos from the webshop Greenline.
(Quick note: I’m not involved in their marketing or affiliated with them in any way—I’m just a happy customer.)
One of their employees showed me step-by-step how to replace the outlets. Then I chatted with their support team, sent them a few pics, and boom—my cart was filled with the exact parts I needed.
Great content doesn’t have to be elaborate or advanced. A short video that helps my not-so-handy hands find the right solution? That’s more than enough.
And that’s where trust is built—when people do what they say they’ll do.
I can trust them.
No empty promises of the “ultimate guide to [insert confusing topic]” followed by two half-baked tips.
Because trust takes time. It’s hard to build. And way too easy to break.
You might catch my attention with a killer headline.
But trust? That takes more.
You can say you’ll help me drop the anxiety, solve all my problems, and live in eternal bliss—if only I follow your advice, buy your products, and sign up for your newsletter.
But I need to feel it before I believe it.
Trust builds over time. Step by step. And just like you don’t fall in love from a single Tinder swipe, it takes more than one LinkedIn post to make me pull out the big checkbook.
But it starts right here.
Call it Content Marketing. Call it a Go-Giver strategy. Call it smart sampling.
It all starts with one big promise: that you can solve my problem.
If you keep that promise, trust starts growing.
If you break it, we probably won’t be talking again anytime soon.
Content Marketing is about building trust. So keep your promises.
And if you do? You’ve earned the right to fill my inbox and take my last few pennies off my card.