01
When building gets easy, taste becomes the job
Taste and judgment have always mattered. Now they're suddenly decisive, and that calls for a new way of talking about product work, before it slides into rule by opinion.
Weekly notes
AI makes building products faster. Now strategy matters more than ever.
Tools, templates and AI. Building digital products has never been cheaper. The hard part is knowing what to build.
Every week, I write about UX, product strategy, and AI. For people who work with digital products and want to make better decisions.
Mark Buskbjerg
Digital product designer and UX nerd.
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02
Good product teams are mostly good at saying no
An old chestnut, sure. But the hobbyhorse needs another ride: the best product decisions are often the ones that never make it onto your roadmap.
03
The results of a user test are not an answer key
A usability test tells you where it hurts. It doesn't always tell you how to fix it.